Alison Rabschnuk, Principal of Affiliate Resource Group, has over fourteen years of experience in advertising, marketing and sales. 

Prior to founding Affiliate Resource Group in 2000, she served as Director of Affiliate Marketing at the 4Anything Network, a top 100 Media Metrix company.  She managed all strategy, planning and analysis for the 4Anything program and its five e-commerce businesses.  4Anything's affiliate program, operated through LinkShare, rapidly grew into a network of 25,000 affiliates in a mere 10 months.  The e-commerce programs consistently contributed over 25% of total sales at one of the lowest customer acquisition costs.

She also developed, managed and analyzed results of affiliate acquisition campaigns consisting of direct marketing and online advertising and oversaw the design and development of an affiliate fraud-detection system resulting in $20,000 quarterly savings.

Alison began her career at FCB Advertising in San Francisco, working in Media and Account Management on the Taco Bell and Levi Strauss accounts.  Her interest in retail led her to work for Gap, Inc. as Account Director in their marketing department.  She then managed the Northwest territory selling advertising and promotions for Kiplinger's and Parents magazines.

Alison graduated in June 1990 from Wellesley College, where she was awarded a Ford Foundation grant to conduct research. 

References are available upon request.

Last modified: September 27, 2004